Author: Mrs.Bal Rai

(5)   Articles
Bal Rai is an Internet Marketing Consultant at eTr

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Directory Submission: Selecting a Mix of General and Niche Directories Is Crucial By Mrs.Bal Rai

  in Business | Published 2013-12-10 02:55:17 | 155 Reads | Unrated

Summary

The article discusses the importance of choosing both general and niche web directories for successfully implementing a productive web directory submission campaign. It emphasises that online marketing firms must study business aspects, such as demographic / psychographic details, service regions, a nd industry sectors, before selecting appropriate niche directories for link building.

Full Content

Businesses with an online presence are always looking for strategies to drive more organic traffic to their site. Whilst there are innumerable techniques to build quality back links to your site, web directory submission is one of the dependable methods. Many online marketing agencies and link building firms claim to offer

ry-listings/">quality directory listing services; however, due to the fast evolving search engine landscape, one of the safest strategies is to deploy the right mix of generic directories and niche directories for manual submission.

 

Whilst many online marketing experts and SEO specialists consider this link building technique as a reliable method, they fail to consider aspects, such as business niche, target audience, and service region relevant to the firm. Listed below are some ways you can get relevant high-quality traffic to your website by using targeted manual directory submission:

 

1.     Submitting to Industry-Specific Directories

 

Whilst the volume of traffic you gain by submitting to sector-specific online directories is relatively less, the quality and relevance of these visitors to your business is high. Furthermore, when you submit to industry-centric directories with high PageRank, your firm has higher chances of gaining valuable leads. The users of such directories will be a lot more interested in your products and services than the users of generic directories. For instance, an interior design firm will gain more valuable leads from directories restricted to building, construction, and home renovations than from other mass directories.     

 

2.     Using Regional Directories

 

This can be a highly successful tactic for firms which provide their products and services in selected localities or regions. The last thing you want as a regional service provider is to receive leads from an area which is beyond your service region. As a result, choosing regional or country-specific directories can effectively serve your purpose. For instance, an online fashion retailer who only ships to customers in the UK will gain little by posting on general directories which are open to readers worldwide.

 

3.     Employing Audience-Specific Directories   

 

This method of listing includes posting to directories which are regularly searched for by people belonging to the demographic and psychographic profile which your business is targeting. Such directories are normally visited by people who share common interests and lead a certain lifestyle. Submitting to directories which are visited by groups that form your target market provides high-quality relevant traffic.

 

Like any other marketing channel, directory submission strategy should also be mapped keeping crucial business-specific aspects, such as audience demography, psychographic details, service region, and business sectors. One of the safest and most reliable ways to make your directory listing productive for your business is to deploy an appropriate combination of mass directories and niche directories for your submissions.

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About the Author

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai, India that provides web design services to customers in Redditch, Bromsgrove, Warwickshire, Worcestershire and the West Midlands, in the UK.