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Five-star Boutique Hotel and the Hotel Dispute By Lanbo Jiang

  in Business | Published 2011-10-07 22:15:35 | 135 Reads | Unrated

Summary

Main Point Network great development of tourism for the hotel industry to create a good opportunity Compared to the traditional star hotel "get together and children," as everywhere, and hotels "mushroom"-like emergence of boutique hotels as the brightest rising star to become a member, will easily show the unique development potential

Full Content

Main Point Network great development of tourism for the hotel industry to create a good opportunity. Compared to the traditional star hotel "get together and children," as everywhere, and hotels "mushroom"-like emergence of boutique hotels as the brightest rising star to become a member, will easily show the unique development potential.

Origin back: must be unique, personalized boutique hotel is probably the earliest of 70 years from the last century, they began, in some parts of Europe, people of some special sense of history is full of architectural design being carried out a
s a hotel after the transformation to management; North America some of the more privacy, luxury and refinement, and offers personalized butler services, small hotels, boutique hotels can be counted as the originator. Years later, boutique hotel chain is derived from brands such as Starwood Hotels & Resorts aloft, the United States Kimpton Boutique Hotel Group.

In fact, so far, boutique hotels do not have a precise definition. "Style hotel", "theme hotel", "concept hotel", "Design Hotels" and other phrases also obscures the "boutique hotel" in the margin. Typically, people who will be small (such as number of rooms not more than 100), internal facilities, luxury, attention to design, and personalized hotel Formation and into the "boutique hotel" in the ranks. It can have a clear theme, a concept can be main or style, can be completely out of the hands of a certain designer, after which permeated the design of modern high-profile style ... ... but one thing is certain: "Boutique Hotel" must be personality, unique. Feel unique accommodation experience, many customers choose boutique hotel is the reason.

Boutique hotel and conventional high-star hotel together dominate the market structure has formed as the economy develops, people's needs, the traditional five-star hotel in some high-tech age when the business has been unable to meet those needs. Now I'm not hanging star boutique hotel is committed to providing personalized, personalized service through network marketing model quickly established a good reputation, began to seize the market. Some experts even thesis: boutique hotel, and conventional high-star hotel together dominate the high-end resort market structure has been formed.

Boutique hotel in addition to personalized service, humanity, the price is relative-star hotel offers one of the reasons to attract visitors. But the boutique hotel's price is uneven, not only between various types and even within each type are quite different. Moreover, there will be visitors that the boutique hotel "how scarce", worried that these make excellent, unique style boutique hotel on the road will be hard hit. In fact, many are now boutique hotels have opened their own online communication system, or together with a number of travel Web site visitors to provide simple and convenient online booking service, and visitors access to relevant information only to complete the formalities in advance from their own would not miss these The recent "landscapes."

In addition to expanding sales network, establishing reputation, industry believes that the boutique hotel, joining the Union may well be some of the hotel a good choice. Said Dai Bin, an independent boutique hotels boutique hotels can be added to a loose alliance, such as the 'Nominated for the customer (BOUTIQUE) network' has become an old hotel terminology, if not high class, as long as the network can join the show Hotel's history and cultural values.

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