Author: Mrs.Bal Rai

(5)   Articles
Bal Rai is an Internet Marketing Consultant at eTr

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How Can You Beat Your Competitors with Digital Marketing? By Mrs.Bal Rai

  in Marketing | Published 2016-07-27 03:35:45 | 147 Reads | Unrated

Summary

Digital Marketing is the key for any online or offline company to survive in this fiercely competitive business world. Many businesses execute these digital marketing strategies to have an edge over each another but the ones that execute them wisely flourish.

Full Content

Business is more or less a game and the team having the best players will win. Beating the competition requires everyone’s collective effort as it’s not just a task for the marketing department or top management. So, as the leader of your business, it’s crucial you enlist the support of the entire organisation once you come to terms on the strategies to adopt in dealing with your competition. Precisely speaking, today’s digital marketing marketplace is crowded with marketers all trying to get that top spot. Everyone is striving hard without knowing the true rules of

engagement. It’s because of the digital age that one can connect with their nearest and dearest without any trouble. Given below are the top 5 digital marketing techniques that you as a businessperson need to follow to beat the competitors and stand apart.

Know your Target Audience

The key to successful digital marketing is to comprehend the expectations of your targeted audience. In todaysage of fierce competition, just knowing about the keywords to include on your website is not adequate. There are several ways to understand what your customers want from you:


•    Ask your clients directly
•    Conduct surveys
•    Probing deep into Google Analytics to uncover popular content
•    Complete research so that you can find out what top questions are being asked through search engines

Define your Brand

Just as no two clients are similar, no two businesses are the same, thus the need for branding arises. If yours is a website marketing company in Mumbai then what services does your business offers in addition. How different is your business compared to others in the industry? How do you want people to recognize you in the market? Does your business offer anything special? You have to be distinctive to remain competitive. Your business needs to have something different that will propel clients to have second thoughts about going to your competitor.

Have a Clear Approach

The fact cannot be ignored that 90% of customers trust individuals over brands because consumers opine that individuals always share their honest opinion. In order to build trust and credibility with customers, you ought to be transparent with your marketing programs. For instance, if anyone is running a query on a search engine, they will click on any one of the organic results that appear. As they deliver good and reliable content, optimized for what people are searching for their results appear at the top. So make sure that the content is relevant to the title and the search query made by the audience.

Communicate with Customers 

It’s always advisable to speak with your clients, because if you don’t, someone else will. This is a crucial aspect with respect to the competitors present in the market. It’s important to talk with customers as it is a form of advertising. A lot of small businesses offering website optimisation services in Mumbai and other parts undermine this extremely vital marketing strategy of constant communication with customers. Many experts opine that this is the key behind the marketing success of most big firms.

Make yourself Unique

It’s always vital to be different from your competitors. Businesses shouldn’t be scared to innovate in large and small ways. You can make yourself unique by just adding a video to your strategy when your competitor’s aren’t.

Executing every single thing while planning your digital marketing strategy will certainly help you earn better results and reach your target audience.

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About the Author

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai, India that provides web design services to customers in Redditch, Bromsgrove, Warwickshire, Worcestershire and the West Midlands, in the UK.