Author: Samantha Seah

(39)   Articles
I write at Attune Press. Attune Press is a blog

Top Rated Articles

Wedding Invitations Don'ts

By Sarrah Beaumont | 5 Rating | Published 2009-07-21 18:24:23

Much is already written regarding weddin...
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Car Bodywork Paint Repair Restoration Techniques - Spray Painting

By Mario Goldstein | 5 Rating | Published 2009-07-22 21:11:32

When buying a car one of the biggest cho...
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How Do I Make My Home Insurance Company Hurry Up?

By Anthony Peck | 5 Rating | Published 2009-08-07 05:45:36

Is there anything more frustrating that ...
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Do You Really Need Car Insurance

By Warren Fets | 5 Rating | Published 2009-08-21 03:45:27

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So What Do You Really Know About Fashion?

By Benedict Smythe | 5 Rating | Published 2009-08-24 15:48:39

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How to Improve the Way You Influence and Persuade Others By Samantha Seah

  in Leadership | Published 2016-09-28 04:45:40 | 530 Reads | Unrated


In 1984, Dr. Robert Cialdini wrote a book titled Influence: The Psychology of Persuasion. The six principles in the book have become highly influential and a cornerstone of strategies for sales, marketing, negotiations, communications, relationships, and many other social aspects of life. Why is the ability to influence and persuade important? Influence is power. A large part of our everyday human encounters and social interactions consist of attempts to inflict influence or persuade others to see from our point of view, our perspective. Sometimes, we succeed. And sometimes we have a hard time convincing others to see things the way we do. Persuasion is sometimes confused with manipulation. Persuasion per se is not a bad thing; the exploitative, self-serving, and ill-intent behind the action determines whether a persuasive act is manipulative. Influence, when put to good use, can win over and even inspire others (because you aren’t forcing them against their will to do anything). Autocratic decision-making and control management styles are becoming increasingly unpopular among employees. On the contrary, organisations that practice influence and persuasion wisely tend to experience less frustration and resistance in the pursuit of their organisation goals. Why does this matter? In today’s competitive society, every little bit of persuasion counts. By conscientiously incorporating Cialdini’s tried and tested methods into your everyday lifestyle, you can gradually increase your influence and persuasive capabilities. Read the full article here:



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About the Author

I write at Attune Press. Attune Press is a blog by HerdHR Private Limited where we share with you how to achieve work-life balance and numerous useful and valuable ways on how you can do less and accomplish more both at work and life.