Author: Renny Jose Manuel

(18)   Articles
Business Manager - Sales & Marketing

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Mobility Trends in Retail Industry By Renny Jose Manuel

  in Computers And Technology | Published 2016-12-20 12:42:43 | 246 Reads | Unrated


Know the mobility trends in retail industry

Full Content

Mobility has been instrumental in shaping consumer behavior across industries. It has brought about a comprehensive change in the retail industry by altering the way people shop and has created disruptive business models. Leveraging the latest mobility trends, retailers have empowered their customers with improved services and products. This in turn has enabled enterprises to increase market share. It is imperative for the retail industry to adopt the latest mobility trends in order to stay ahead in the competitive market. Here are a few mobility trends that enterprises can leverage to enha

nce customer experience and increase customer loyalty.

1. Location-based in-store marketing: Retail companies will be able to connect with customers through location-based marketing messages. This technology enables the companies to detect a customer’s precise location and send custom messages, offer coupons to the customer’s phone.

2. mWallets: Customers are gradually going to adopt the m-Wallet technology with the explosive growth of Mobile first apps. There are major companies investing heavily in developing new technology for mobile commerce transactions and rightly so. According to Juniper Research, it is anticipated that more than 2 billion mobile users will make a mobile commerce transaction by the end of 2017.

3. mLoyalty programs: Loyalty programs are not new to the retail industry. However, with the advent of mobile apps, Mobile Loyalty Programs are rapidly gaining popularity. Mobile applications in loyalty programs help in monitoring the scope and status of the programs. Retail companies are leveraging mobile apps to develop improved marketing touch points and drive more effective loyalty programs.

4. Barcode scanning: This is not a new concept but is gaining popularity in developing markets. Latest barcode scanning applications empower the customers to get a better understanding of the product. This information includes product specifications and product reviews which facilitates an informed buying decision.

5. Leveraging customer data: Mobile applications in Retail help stores in managing loyalty accounts and the derived data to understand purchasing patterns better.  This data can be further used to send customized mailers, newsletters, offers and related alerts right to the mobile phones of the customers. This process helps in understanding and meeting customer requirements with precision.

If you would like to know more about our retail mobility solutions, then do visit our website to know more



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Business Manager - Sales & Marketing