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  in Marketing | Published 2010-04-30 17:38:21 | 186 Reads | Unrated

Summary

As a whole wardrobe into the Chinese family has only about ten years time, China's overall wardrobe industry time to form an industry is not long, as in recent years, Chinese people began to pay attention at home consumption, the whole art of living at home, people like to add more of them at home a utonomous creativity and characteristics of the bedroom as the living core of the overall wardrobe and walk in closet are increasingly favored by their families, while at the same time, bottlenecks in the development of the whole industry has become increasingly evident

Full Content

As a whole wardrobe into the Chinese family has only about ten years time, China's overall wardrobe industry time to form an industry is not long, as in recent years, Chinese people began to pay attention at home consumption, the whole art of living at home, people like to add more of them at home autonomous creativity and characteristics of the bedroom as the living core of the overall wardrobe and walk in closet are increasingly favored by their families, while at the same time, bottlenecks in the development of the whole industry has become increasingly evident.

Standard Impe
rfect

China's overall wardrobe from the start up to the development of the industry has experienced only a few years, both first line brand, or other small brands in the industry is lack of standards, and are advancing in the exploration, to a certain industry standards will undoubtedly take time with the accumulation of experience, continuing to meet the needs of the market to precipitate out under the industry accepted standards.

Production are Weak in Strength

In China, the whole wardrobe can really do very few mass produced brands, small manufacturers is plethora, it took thousands of dollars to do a wardrobe plant in the industry are no secret. As the entry barriers to entry is low, some renovation works team, small furniture factory, wood processing plants have crowded the room. In some places, and these teams plant born out from the "workshop style" wardrobe factories had to be 50%. In the context of an increasingly competitive, there is no economic power backing, the industry is difficult to grow and develop. Family furniture industry business model largely determines the scale of production, how to make big stable, and perhaps some experience of other industries should be the industry reference, through investment cooperation, to improve competitiveness and production scale practice, how many small entrepreneurs can be can be done? Over time, production scale is small, not enough professional level of domestic small businesses, in the whole wardrobe that stood on the battlefield but also for how long?

Copying the Wind had Very Fake

I remember a friend who talked to me about that today the Chinese people, not a lack of manufacturing capacity, the lack of the creativity. Once upon a time, we still took the time to show off four great inventions, whether recall, overtaken by events, gloomy already the Millennium ... ... today's Chinese people, is the ability to mimic the most powerful nation. There is no independent R & D and design, always walk in someone else behind, when the style of a product market in Europe and the United States when the imitation of the Chinese people, after re , again popular with the novel, do not think that irony? As a whole wardrobe clothing, like what is popular in Europe, China will imitate what. China's overall wardrobe industries fall into the trap of being such an embarrassing situation. In addition to first line brands, too many small businesses there is no independent R & D capabilities, but also begin to talk about competition?

Each brand's strong point, in addition to its professional products, whether there is innovation, it has its own unique and different from other brand products with the industry, the industry as a whole closet The same is true, while the industry is lacking is the kind of innovation. China's overall wardrobe trade their professionalism has been unparalleled, simply can be refined to describe, but because of counterfeit copy of the prevailing winds, seriously restricted the development of the industry, in the era of the brand to win the market, the lack of lively debate as a whole closet industry, How can board something presentable and acceptable?

Installation Services Are Not Professional

The whole wardrobe, also known as combination wardrobe, custom wardrobe, in addition to the production, the installation of this work is undoubtedly important, is directly related to products, beauty and life. The installation and after sales service within the industry becomes very miserable, and some small companies do not even have after sales service. The awareness of people still remain in the user's concept, that as long as the quality of flies to turn off you can win the market. The whole wardrobe is rooted in the brand behind the best service, the same product, with high quality service and no service in the market share on the world of difference, today's win as a service era, when the overall wardrobe when customers become customers, and then talk about the brand and competition, may be more appropriate.

Although one word users and customers, but the content would be different. The "user" positioning to consumers, emphasizing the manufacturers of products, design and utility features such as subjective value, the manufacturers take the initiative, consumers passive. With "client" positioning to consumers, then stressed the value of consumer demand as the center, consumers in the initiative, manufacturers around the value of consumer demand to develop the products and forging brand, the construction market. A manufacturer is only concerned about the value of consumer demand, care consumer's inner feelings, it may have a sense of service in order to be able to spread a good business out of the brand.

Integration of the overall wardrobe markets are facing billions of dollars more than China as a whole closet space. With the increasing trend of integration of the whole household, the overall wardrobe break through bottlenecks in the industry, improve the standards, changing concepts, strengthen enterprise independent innovation has become imperative.

21pbn

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