Articles by this author

Top Rated Articles

Wedding Invitations Don'ts

By Sarrah Beaumont | 5 Rating | Published 2009-07-21 18:24:23

Much is already written regarding weddin...
Read more..

Car Bodywork Paint Repair Restoration Techniques - Spray Painting

By Mario Goldstein | 5 Rating | Published 2009-07-22 21:11:32

When buying a car one of the biggest cho...
Read more..

How Do I Make My Home Insurance Company Hurry Up?

By Anthony Peck | 5 Rating | Published 2009-08-07 05:45:36

Is there anything more frustrating that ...
Read more..

Do You Really Need Car Insurance

By Warren Fets | 5 Rating | Published 2009-08-21 03:45:27

There are many advantages to having car ...
Read more..

So What Do You Really Know About Fashion?

By Benedict Smythe | 5 Rating | Published 2009-08-24 15:48:39

Fashion is extremely seductive, slightly...
Read more..

Try the best performing site of fee payment gateway By kabir khan

  in Business | Published 2015-04-20 02:50:49 | 99 Reads | Unrated

Summary

The dimension of reach is proposed to measure the number of potential partners to which a firm has likely access the free payment gateway. The range dimension is proposed to measure the variety of products within the firm’s reach.

Full Content

The marketing and economics literature has focused on markets and relational exchanges. Drawing on this distinction, B2B exchanges can thus either take the form of participation in an electronic market or participation in an electronic hierarchy. Nonetheless, this simplistic classification cannot adequately capture the whole spectrum of B2B exchanges, which have substantially different characteristics in terms of

(a) Their industry and product focus (vertical vs. horizontal),

(b) Relationship concentration (impersonal vs. relational),

(c) Asymmetries between fi

rms (biased vs. neutral) and

(d) Type of sourcing. Consequently, the immense complexity of today’s B2B exchanges requires a more multifaceted classification. Proposed a typology of IOIS that consisted of electronic monopolies, electronic dyads and a multilateral IOIS such as the E comers like fee payment gateway.

Classified governance structures for B2B exchanges in terms of manufacturing and operating goods, and spot against systematic sourcing proposed various types of functional structures that interconnect suppliers, customers and intermediaries. These taxonomies may be able to capture a sufficient portion of the spectrum of B2B exchanges, but none of them is able to independently cover all types of B2B exchanges. Therefore, an all-inclusive classification scheme needs to be designed to cover the entire spectrum of B2B exchanges. Rather than attempting to inductively determine a classification scheme, a deductive approach should be employed drawing on the fundamental dimensions of interfirm relations.

Three primary structural dimensions–reach, range and reciprocity–can be assumed to span the dimensions of inter organizational relations. The dimension of reach is proposed to measure the number of potential partners to which a firm has likely access the free payment gateway. The range dimension is proposed to measure the variety of products within the firm’s reach. The reciprocity dimension measures in aggregate the strength and directionality of the interfirm relationships. Based on these fundamental structural dimensions, we attempt to link interfirm relations with B2B exchanges. Hence, reach would specify the number of a firm’s potential trading partners in a B2B exchange, range would dictate the availability of products in the exchange, and reciprocity would state the nature of the buyer supplier relationships in the exchange. Therefore, these three dimensions should be able to adequately determine the type of B2B exchange and propose a versatile classification scheme.

The dimension of reach is proposed to classify B2B exchanges in an all inclusive typology, and implicitly account for the range and reciprocity dimensions. Reach measures the number of potential partners to which a firm has likely access in a given exchange, relating positively to the number of opportunities that a firm can potentially pursue. Combining the reach dimension from the perspective of buyers and suppliers, a two-dimensional classification scheme arises which measures the proportion of buyers to suppliers, or vice versa. The proportion of buyers to suppliers can create a 2X2 typology that distinguishes the type of exchange based on the number of participating firms. Despite the relative simplicity of this typology, it has the immediate benefit of an all-inclusive, yet parsimonious classification scheme. This typology includes all previously suggested types such as markets, dyads, monopolies, monopolies and relational exchanges, and implicitly encompasses previous dimensions such as product focus, relationship concentration, asymmetries between buyers and suppliers and type of sourcing.

21pbn

Comments

Add Comment:

About the Author